Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.
Make your titles and your headlines seductive. Often, people only see your headline when you post information to social media sites. The headline should be titillating enough that they feel compelled to click through to read the full post. Having a good headline may mean the difference between people ignoring you, or people taking notice of you.
When you create your Twitter screen name, use one that is relevant to your niche and will stick in people’s mind. You can unintentionally push your potential customers to a competitor by using a handle that is overly involved, or uses long numbers. Have a party organized around Twitter. You set a day and time for the get-together and then post up a storm using a chosen hashtag. Invite people with prominent blogs and have everyone provide at least one bit of useful information. Make certain to decide on popular bloggers who are likely to mention this party in their own material, so that their crowd may join in.
You can connect your Twitter account with your LinkedIn profile. You will be able to reach out to your professional acquaintances on Twitter and let them know about your products. It will make your tweets seem more professional, as well as helping you to build up more professional contacts. The LinkedIn Tweet application can be installed on LinkedIn’s main site.
Interaction with your customers should be one of your primary goals. If it’s appropriate, comment on their blogs or Facebook status. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business. You can have your LinkedIn page linked to your blog posts via a blog feed application. After the article gets posted, it will show up as updated in the LinkedIN profile. This is a good way to save time and reach out to more people every time you write a new article: keep in mind that your articles should be adapted for the audience you get on your blog and on LinkedIn.